The property market in 2025 will remain challenging: increasing regulatory requirements, a sensitive interest rate environment, regional differences and changing buyer expectations are shaping the situation. In this environment, it is crucial to proceed strategically and professionally when selling a property. WENET AG guides sellers through this complex process on a daily basis. We know from our experience: Most sales problems are not caused by the market - but by avoidable mistakes.
In this blog, we explain the 15 most important mistakes that salespeople should avoid in 2025 and show how WENET AG provides support to achieve the best sales results.
Incorrect price expectations despite changed market conditions
Many owners are guided by old market values or emotional price wishes. But in 2025, price levels will vary greatly depending on the region, condition, energy efficiency and demand.
Consequences:
- ❌ Few enquiries
- ❌ Missed sales opportunities
- ❌ Price reductions after a long marketing period
WENET tip: We create a sound, data-based valuation that is realistic and relevant to the market.
Selling without a structured strategy
Simply advertising online is no longer enough. Buyers expect professionalism, transparency and quality.
WENET AG ensures that:
- Clear target group analysis
- Suitable marketing methodology
- Optimal time of sale
- Targeted marketing strategy
In this way, we increase the visibility and market value of your property.
Weak presentation instead of professional staging
In 2025, first impressions are often made in seconds. Poor photos, lack of preparation or unattractive rooms reduce the value.
WENET solution:
- professional photography
- Home staging recommendations
- virtual tours
- high-quality exposé
In this way, the property is optimally presented.
Missing or incomplete documents
A frequent stumbling block: important documents are missing or not up to date. This delays viewings and deters buyers.
WENET AG takes care of:
- Land register extracts
- Plans and cubatures
- energetic evaluations
- Renovation and maintenance documentation
- Building permits
This is how we create transparency and trust.
Private sale without market and negotiation knowledge
A sale without professional assistance is time-consuming and risky. Mistakes often have a direct impact on the price.
Our added value:
- Negotiating strength
- Market knowledge down to micro-location level
- Legal certainty
- Structured sales process
Ignoring regional market differences
The Swiss property market is not national - it is micro-local. Prices can be completely different just one street away.
WENET advantage:
We analyse precisely: locations, trends, infrastructure, demand, tax environment and development potential.
Too little transparency towards interested parties
Unclear statements lead to uncertainty and price reductions. Buyers want reliable information.
WENET AG guarantees:
- Complete documentation
- Clear communication
- Answers to technical, legal and financial questions
Underestimating digitalisation
Modern buyers inform themselves online, compare and expect digital solutions.
WENET is based on:
- 3D tours
- Drone recordings
- Online campaigns
- Target group-optimised social media advertising
This enables us to reach more qualified interested parties.
Unprofessional conduct of negotiations
A common mistake: salespeople enter price discussions emotionally or allow themselves to be put under pressure.
WENET added value:
We handle the entire negotiation process - in a professional, structured and data-based manner.
The wrong time to sell
Market dynamics in 2025 are sensitive. Seasonal effects, the interest rate situation and supply will influence the optimum time.
We analyse:
- Development of demand
- Regional trends
- Interest rate development
- Competitive offers
and recommend the ideal start.
Missing object preparation
Small improvements can significantly increase the value.
WENET recommendations:
- Light renovations
- Professional cleaning
- Garden and façade maintenance
- Small repairs
For a strong first impression.
No clear target group approach
Every property has an ideal buyer group - from families and commuters to investors.
WENET provides:
- Targeted argumentation
- Optimised advertising channels
- Effective presentation for the right buyer group
Emotional instead of data-based decisions
Emotions often lead to inflated asking prices or unwise concessions.
WENET offers:
- Neutral market analysis
- Clear basis for decision-making
- Objective negotiation
Underestimating energy efficiency
In 2025, energy efficiency will not only influence operating costs, but also price and demand.
WENET provides support for:
- Energy checks
- Funding advice
- Optimisation recommendations
- Presentation of the energy qualities in the exposé
Selling without professional support
Most mistakes are made when sellers want to do everything themselves. Property sales are complex - and a professional often saves a lot of money.
WENET AG takes over:
- Valuation
- Marketing
- Negotiations
- Visits
- Contract management
- Support until the keys are handed over
So that you can sell safely, efficiently and at the best price.
Conclusion: Secure property sales with WENET AG 2025
Those who avoid the typical mistakes will be able to achieve excellent sales results in 2025 despite the challenging environment.
With WENET AG you benefit from
- ✔ Regional market expertise
- ✔ Professional marketing
- ✔ Data-supported evaluations
- ✔ Legal security
- ✔ Strong network
- ✔ Personal support from the initial consultation to completion
WENET AG makes your property sale secure, efficient and successful - regardless of market challenges.
