Selling a property in Switzerland is more than just a sober transaction - it is an emotional decision. Potential buyers are not only guided by floor plans and square metres, but above all by how a room feels. Home staging has therefore long since become a decisive success factor: It presents a property in such a way that prospective buyers can immediately visualise their future home.
Why home staging works
The psychology of the buyer plays a central role in property sales. A tastefully staged room appeals to several senses at once: It appears brighter, larger and more homely. Studies show that prospective buyers only need a few minutes on average to make a purchase decision. The visual impact in this short period of time can be decisive - and this is precisely where home staging comes in.
The cornerstones of home staging: more than just tidying up
Before you start with the actual staging, you need to create the basis. Tidying up and depersonalising are not just recommendations, but essential first steps. Remove anything that doesn't belong to the actual house - personal photos, collectibles or toys. The goal is to create a blank canvas on which potential buyers can visualise their own lives. Just as important is immaculate cleanliness. Deep cleaning of floors, windows, kitchens and bathrooms is non-negotiable. Nothing puts a prospective buyer off as quickly as a lack of hygiene.
The most important home staging techniques
1. arrange furniture in a targeted manner
Rooms instantly feel more spacious when furniture is strategically placed. Instead of pushing everything against the walls, group furniture together to create natural walkways and clearly define the purpose of each room. A sofa and two armchairs that create an inviting conversation island instantly make a living room more attractive.
2. use mirrors and light
Light is the most important factor in opening up a room. Make the most of daylight by removing heavy curtains or replacing them with light-coloured, translucent fabrics. Large mirrors can work wonders as they reflect the light and visually double a room. Place them opposite windows to maximise brightness.
3. colour scheme in neutral tones
A subtle colour concept with light, neutral tones such as beige, grey or off-white appeals to a broad target group. Intense or personal colours can tend to put off potential buyers, while neutral palettes leave room for personal ideas.
4. decoration and details
Less is more - but small accents can have a big impact. Fresh flowers, stylish cushions or a tidy dining table invite you to visualise everyday life in the property. The aim is to create a warm, inviting atmosphere without overloading the room.
5. the outdoor area
The first glance at a property is crucial. It often decides within seconds whether a person can even imagine entering the house. Make sure the outside area is well maintained and inviting. Mow the lawn, trim hedges and shrubs and remove weeds. A clean entrance, freshly painted doors and some nicely arranged potted plants will immediately create a positive, lasting impression.
Before and after examples
A living room with overcrowded bookshelves, heavy curtains and dark furniture quickly looks cramped and old-fashioned. Removing superfluous objects, replacing the curtains with light-coloured fabrics and choosing a subtle wall colour will create a friendly, contemporary room.
Similarly, a bedroom with neutral bed linen, organised bedside tables and soft lighting can convey a sense of calm that was barely perceptible in the „before“ state.
Practical tips for Switzerland
Not every property is the same. A flat in an old building in Zurich requires different measures than a modern detached house in the Bernese Oberland. It is always crucial to emphasise the strengths of the property and visually compensate for any weaknesses. Even small investments - such as a fresh coat of paint or replacing individual pieces of furniture - can significantly increase the perceived value.
Conclusion: An investment that pays off
Home staging is far more than just decoration - it is a targeted investment that increases the value of your property and speeds up the sales process. By emphasising the strengths of your home and creating an emotional connection, you speak the language of the buyer. The few hours or francs you invest in the presentation will pay off in the form of a quicker sale and often a higher selling price.
Think about what small changes you can make to make your property look good in the eyes of a buyer. It's often the simple things that make the biggest difference.
If you want to market your property in Switzerland professionally, Wenet AG will support you with experience and personal advice:
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