Home staging is well established in property marketing and can significantly increase sales success. However, incorrectly implemented staging can deter rather than attract potential buyers. This guide identifies the five most common mistakes - especially with regard to the Swiss market - and provides practical, immediately realisable tips.
Home staging: The 5 most common mistakes and how to correct them immediately
1. too many personal photos and memorabilia
The problemIf your home is too personal, potential buyers will find it difficult to visualise the house as their own. Memorabilia and family photos are a distraction and convey that this house already belongs to someone.
The solutionRemove all family photos, certificates, trophies, collectibles and religious artefacts. Replace these with neutral, stylish artwork or mirrors. A simple, inviting ambience helps buyers to focus on the property itself.
2. untidy or cluttered kitchen worktops
The problemThe kitchen is often a decisive sales factor. A messy, cluttered worktop gives the impression of too little space and a lack of cleanliness.
The solutionClear the work surfaces completely. Only leave one or two carefully selected items, such as a nice chopping board or a pot of fresh herbs. Store all kitchen appliances that are not used on a daily basis in cupboards or drawers. A tidy kitchen looks bigger, more functional and easier to clean - an important advantage that has a positive influence on the purchase decision.
3. ignoring odours
The problemThe sense of smell is closely linked to emotions and influences the purchase decision unconsciously but immediately. Smells of pets, smoke or damp can put prospective buyers off even before they have properly viewed the property.
The solutionEnsure thorough cleaning. Wash or replace textiles such as curtains and carpets and air the room thoroughly. Professional carpet or upholstery cleaning can work wonders for stubborn odours. Use neutral, subtle scent sources for viewings, such as candles with a light fragrance, but avoid strong air fresheners. And remember to put away litter trays and food bowls during the viewing.
4. incorrect lighting or rooms that are too dark
The problemDark rooms quickly appear small, uncomfortable and uninviting. Especially in Switzerland, where daylight and brightness are highly valued, this can make sales more difficult.
The solutionEnsure maximum brightness. Use higher quality light sources with a neutral colour temperature to create a pleasant atmosphere. Supplement the lighting with additional floor or table lamps, open all curtains and blinds completely. Mirrors can be strategically placed to diffuse light around the room. A simple refresh with fresh white wall paint and cleaning lampshades can also instantly give a brighter and more modern feel.
5. overloaded with furniture
The problemToo much furniture makes a room look cramped and crowded, while too little furniture does not give the room any function or cosiness.
The solutionCreate space. Reduce the furniture to emphasise the size of the room. Remove heavy or oversized pieces of furniture. Ensure that the pathways in the house are clear. A clear „circulation area“ from the front door through the living room to the window helps potential buyers to visualise the room concept better.
Checklist before every inspection
- Personal photos and memorabilia removed
- Kitchen and bathroom worktops empty and clean
- Pet and cooking odours neutralised
- All lamps switched on, curtains and blinds open
- Paths and traffic areas are free
- One small, suitable decoration set per room (e.g. a fresh flower or a pile of books)
Additional professional tips
Regional expectations
Take local preferences into account. In cities such as Zurich and Basel, modern, space-saving solutions are in demand. In the countryside, the furnishings can be a little more traditional.
Virtual staging
Virtual staging is often an inexpensive and effective option for empty properties. Make sure you use a realistic, locally appropriate style.
Cost-benefit calculation
Small investments such as new lights, a fresh coat of paint or professional cleaning usually pay off in the form of a quicker sale and better price negotiations.
Conclusion
Ready to maximise the value of your property? Home staging is the key to selling your home faster and at the best possible price. Contact us today for a no-obligation consultation and find out how our experts can transform your property into a dream home for potential buyers or Advertise your property now. Let's work together to ensure sales success.
