{"id":167852,"date":"2025-09-22T13:05:09","date_gmt":"2025-09-22T11:05:09","guid":{"rendered":"https:\/\/we-net.ch\/?p=167852"},"modified":"2025-09-22T13:07:51","modified_gmt":"2025-09-22T11:07:51","slug":"home-staging-error-switzerland","status":"publish","type":"post","link":"https:\/\/we-net.ch\/en\/home-staging-error-switzerland\/","title":{"rendered":"Avoid the 5 most common home staging mistakes when selling a house"},"content":{"rendered":"
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Home staging is well established in property marketing and can significantly increase sales success. However, incorrectly implemented staging can deter rather than attract potential buyers. This guide identifies the five most common mistakes - especially with regard to the Swiss market - and provides practical, immediately realisable tips.<\/span><\/p>

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Home staging: The 5 most common mistakes and how to correct them immediately<\/span><\/h2>

1. too many personal photos and memorabilia<\/span><\/h3>

The problem<\/b>If your home is too personal, potential buyers will find it difficult to visualise the house as their own. Memorabilia and family photos are a distraction and convey that this house already belongs to someone.<\/span><\/p>

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The solution<\/b>Remove all family photos, certificates, trophies, collectibles and religious artefacts. Replace these with neutral, stylish artwork or mirrors. A simple, inviting ambience helps buyers to focus on the property itself.<\/span><\/p>

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2. untidy or cluttered kitchen worktops<\/span><\/h3>

The problem<\/b>The kitchen is often a decisive sales factor. A messy, cluttered worktop gives the impression of too little space and a lack of cleanliness.<\/span><\/p>

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The solution<\/b>Clear the work surfaces completely. Only leave one or two carefully selected items, such as a nice chopping board or a pot of fresh herbs. Store all kitchen appliances that are not used on a daily basis in cupboards or drawers. A tidy kitchen looks bigger, more functional and easier to clean - an important advantage that has a positive influence on the purchase decision.<\/span><\/p>

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3. ignoring odours<\/span><\/h3>

The problem<\/b>The sense of smell is closely linked to emotions and influences the purchase decision unconsciously but immediately. Smells of pets, smoke or damp can put prospective buyers off even before they have properly viewed the property.<\/span><\/p>

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The solution<\/b>Ensure thorough cleaning. Wash or replace textiles such as curtains and carpets and air the room thoroughly. Professional carpet or upholstery cleaning can work wonders for stubborn odours. Use neutral, subtle scent sources for viewings, such as candles with a light fragrance, but avoid strong air fresheners. And remember to put away litter trays and food bowls during the viewing.<\/span><\/p>

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4. incorrect lighting or rooms that are too dark<\/span><\/h3>

The problem<\/b>Dark rooms quickly appear small, uncomfortable and uninviting. Especially in Switzerland, where daylight and brightness are highly valued, this can make sales more difficult.<\/span><\/p>

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The solution<\/b>Ensure maximum brightness. Use higher quality light sources with a neutral colour temperature to create a pleasant atmosphere. Supplement the lighting with additional floor or table lamps, open all curtains and blinds completely. Mirrors can be strategically placed to diffuse light around the room. A simple refresh with fresh white wall paint and cleaning lampshades can also instantly give a brighter and more modern feel.<\/span><\/p>

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5. overloaded with furniture<\/span><\/h3>

The problem<\/b>Too much furniture makes a room look cramped and crowded, while too little furniture does not give the room any function or cosiness.<\/span><\/p>

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The solution<\/b>Create space. Reduce the furniture to emphasise the size of the room. Remove heavy or oversized pieces of furniture. Ensure that the pathways in the house are clear. A clear \u201ecirculation area\u201c from the front door through the living room to the window helps potential buyers to visualise the room concept better.<\/span><\/p>

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Checklist before every inspection<\/span><\/h2>